Kópur are newly founded Labor Unions, who are governed mainly by Icelanders of foreign origin. The main reason for establishing unions was that workers who were not of Icelandic origin were often discriminated against and downplayed by their employers. These people naturally sought help in the available labor unions, but in many cases the effect of such help was far from the expected.
TechState has created entire visual identification including coloristic, branding and design. Furthermore preparation of the website has been created along with establishing all the IT infrastructure for the labor unions within the area of client's headquarters.
At the end we prepared entire marketing campaign for the customer. Latter included not only planning and conducting digital marketing campaign, but also activities such as designing printing materials like flyers and business cards along with conducting communication with the media.