Graphic design is a field of study and profession, which work involves presenting visual messages to target audiences in order to achieve predetermined goals. An integrative area of design and the fine arts is graphic design.
During the company’s development, logo design is a very important step. Often, we choose a product based on perceived value, so the key stage is to create a company logo design that is easily remembered, gives a sense of security and stands out.
The brand book consists guidelines for graphic designers, project managers and people responsible for social media. It sets out the rules for using the brand marks – what you can and what is completely prohibited. A professional prepared brand book contains: basic versions of the brand mark, colors, modular grid, protective fields of the brand mark, typography characteristics, usage of the trademark on carriers, packaging or advertising materials.
Visual identification is a tangible interpretation of the brand that appeals to the senses. You can touch it, see it, hold it. Using a simple metaphor, you can specify that visual identification is clothing for a company, product or brand. Depending on the context and need, it may look a little different, but it is extremely important to be consistent in the process of building a brand or changing the image. The recipient can have no doubt that they are dealing with this and not another brand.
Video & Motion
Thanks to video and motion solutions, every product, service or website will take on a completely different dimension – the dimension of a dynamic offer, perfectly matching the needs of a changing world. Video and motion is advanced multimedia that uses the latest technology, virtual animations and visual effects.
Retina Ready design is a technique involving the preparation of design and graphic files in such a way that they do not blur on devices with dual pixel density displays. An important part of this technique is the use of vectors that do not lose quality regardless of size and resolution.
The Responsive Design method assumes that the website should suit the device, and in particular adapt to the size and orientation of the screen. As a result, websites created using this technique display in different sizes, regardless of whether someone is viewing them on a huge TV or on a small phone.
UI / UX
UI (User Interface) and UX (User Experience) allow you to create a website or application that will be functional and easy to use. The selection and design of individual interface elements in the right way means that users can easily find the information they need. The correct UI / UX is a multi-stage process, during which it is necessary to create a lo-fi mock-up, hi-fi mock-up or other sketch illustrating what the site will look like. It is also necessary to test the mock-up or ready application for usability and possible errors.