What Mistakes Should Be Avoided When Running an Online Store?

What Mistakes Should Be Avoided When Running an Online Store?

The importance of running a successful online store is undeniable. Especially during the global pandemic, when e-shopping has become more popular than ever before. Yet, many e-commerce businesses make mistakes that slow their potential growth. How can you avoid them and guarantee better fruition of your online store?

Is Your Online Store Recognizable?

A common mistake with online stores is not building the brand’s recognition while forgetting about search engine optimization.
First of all, all e-commerce should answer a few questions. How well does your target group know your online store? Are they your regular customers or do they find your store when browsing the search engines?
It is important to know if your online store is recognizable. Thanks to that knowledge you will be able to establish your next strategy, which will put your business on the right track.
You should use professional help from a web agency to stimulate the website’s positioning online. Search engine optimization, known as SEO, may also be a helpful tool to understand how to attract more customers.

Online We Judge by Appearance

“Do not judge a book by its cover” is no longer an up-to-date idea. That is because the Internet has turned us into a pictorial society. We eat with our eyes, we buy things because they look nice, and we generally judge everything by appearance. These are complex psychological processes that you are not able to change, thus, your business must go with the flow.
If your e-commerce website is bland and unattractive, this is the best time for a change. Hiring a professional front-end web developer can improve the online store’s quality and presentation.
By combining UI (User Interface) with UX (User Experience) e-commerce websites begin to attract more potential clients. Thus, a good-looking web page lets your sales grow and make your online store more recognizable.
Do not make the mistake of thinking that your products will sell only based on their unique features. Remember that fine feathers make fine birds; the same idea applies to e-commerce.

Presentation of Products in the Online Store

The way your online store presents your product is as important as the overall appearance of the website. Even now, a common mistake among many e-commerce businesses is the lack of high-quality visuals. You need them because they improve the way customers view the products.
User experience comes in handy when you want your online store to attract more potential clients. Through creating unique impressions by presenting the products in a better way, more people will feel encouraged to take action.
Take care of the way your products are presented online by following the latest trends in web designs. Again, you should hire an expert, which specializes in front-end development to ensure the best possible outcome of your refreshed and updated online store.
Never make the mistake of allowing your products to be presented online without the proper descriptions and visuals. Adding high-resolution photos, graphics, or videos is essential.

Communication in the Online Store – How Do You Care for the Customer?

Last but not least, the means of communication within your e-commerce website. Customer service is yet another important feature any online store should be equipped with. For all the simple questions the client might have, you should prepare the FAQ, T&C, or Return and Refund Policy subpages.
What about the contact section? More and more online stores decide to use a chatbot, which uses machine learning AI to answer the clients’ inquiries. Whether you choose it over traditional e-mail support, do not make the mistake of creating a difficult means of communication.
Your customers should always have the possibility to contact customer service if they have any issues or questions.


Do you want to make sure that your online store meets all your clients’ requirements? Then we recommend turning your attention to a professional web agency.
At Techstate we understand the importance of high-quality e-commerce websites and online stores. From design to responsive web and mobile apps, to content marketing. Take advantage of our know-how. We will provide the best service to let your online business grow and become unstoppably successful.